Video

Squirrel Envy

What can squirrels teach us about appetite and wanting what we need…?

What You'll Learn

How to want what you need

What a good fit with your surroundings looks like

How to be more like James Brown and less like Mick Jagger

About This Video

This video is all about how biology provides appetite as a search and enjoy strategy to get us seeking what we need and experiencing deep satisfaction when we find it, as modelled to us by the humble squirrel, whose appetites have the ecological benefit of inadvertent tree planting. Yet super smart modern humans have managed to ruin appetite, hacking our own dopamine systems to chase what doesn’t satisfy and leaves us feeling rubbish. And ill. And distracted all the time. Oh and as a side effect, destroying the planet. Think modern industrial consumer culture…

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